{"id":2492,"date":"2025-12-03T06:00:25","date_gmt":"2025-12-03T05:00:25","guid":{"rendered":"https:\/\/www.portalegenio.it\/?p=2492"},"modified":"2025-08-26T10:12:22","modified_gmt":"2025-08-26T08:12:22","slug":"ce-or-china-export-how-to-spot-the-difference-and-protect-european-logistics","status":"publish","type":"post","link":"https:\/\/www.portalegenio.it\/en\/ce-or-china-export-how-to-spot-the-difference-and-protect-european-logistics\/","title":{"rendered":"CE or China Export? How to Spot the Difference and Protect European Logistics"},"content":{"rendered":"

When a Logo Deceives: European CE vs China Export<\/strong><\/p>\n

In the fast-paced global flow of goods, even a small symbol can carry significant risks. The \u201cCE\u201d mark, which ensures compliance with European safety standards, now has an almost identical counterpart: the \u201cChina Export\u201d logo<\/strong>, which lacks any regulatory authority.<\/p>\n

The difference lies in the spacing between the letters<\/strong> \u2014 a subtle visual cue that’s easy to miss. While one certifies that a product meets rigorous EU directives, the other often appears on items that have undergone no official testing or approval<\/strong>.<\/p>\n

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A Growing Threat: Counterfeits in Europe and Italy<\/strong><\/h3>\n

According to EUIPO, the European Union Intellectual Property Office, the market for counterfeit goods in the EU is worth \u20ac121 billion<\/strong>, or 6.8% of total imports. Italy ranks third among OECD countries for exposure to such goods \u2014 most of them originating from China and Hong Kong<\/strong>. Among the top offenders are toys, electronics, and personal accessories.<\/p>\n

This wave of counterfeit goods poses a real challenge for customs and logistics professionals, who must distinguish genuine, CE-certified products<\/strong> from unsafe or undocumented imports.<\/p>\n

The Critical Role of Customs Brokers and Freight Forwarders<\/strong><\/h3>\n

In this complex landscape, the expertise of customs brokers and freight forwarders<\/strong> is more essential than ever. These professionals are the first to:<\/p>\n